The fine jewellery boutique in Burlington Arcade is the third Annoushka standalone store to open in London. The opening in October 2019 coincided with the brand’s ten year anniversary which saw the launch of a series of limited edition designs.


This month, Annoushka launches a bespoke experience, ‘My Life in 7 Charms’, inviting customers to create their own biography in 18ct gold. Annoushka and her team will work with each client to design a series of charms which tell their individual story. After an initial exploratory meeting, Annoushka will present a series of hand-drawn sketches, from which the customer’s bespoke charms will be developed. Each client can be as involved in the design process as they wish, with the team guiding through every step.


The finished charms will be presented in a beautiful book, accompanied by their own personal scrapbook telling the story of each of their inspirations and creations. A compilation of each customer’s memories and their evolving designs, the scrapbook is a work of art in itself.

Boutique contact:
+44 (0) 20 7493 6700

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