Store Boutique: Fashion & Accessories


Amrapali Jewels is a world-renowned luxury jewellery house based in Jaipur, founded in 1978 by Rajiv Arora and Rajesh Ajmera, two friends inspired by their deep reverence for India’s tribal jewellery and artefacts. Today, Amrapali’s future remains with the family, as Rajiv’s son Tarang Arora and his wife Akanksha Arora are Co-CEO and Creative Directors.

In the early eighties, Amrapali founders Rajiv Arora & Rajesh Ajmera embarked on a pilgrimage across India to explore her heart and soul. The unique jewellery, worn by tribal communities they encountered, and objects, bartered in markets they visited, caught their eye; and what began as a tentative exploration of a country, transformed over time into a lifelong passion for the decorative arts. Amrapali is now one of India’s most prolific jewellers and its influence is increasingly sweeping the West, with a growing presence in the UK.

The first store opened in their home town Jaipur, named Amrapali after a legendary Indian courtesan famed to be the most beautiful woman in the world. Four decades later, Amrapali has fine jewellery collections on Net-a-Porter and Dover Street Market, as well as 38 locations throughout India and three in London with the new Burlington Arcade boutique.

Inspired by India’s rich culture and heritage, Amrapali breathes new life into centuries-old Indian jewellery-making traditions. Often infusing a contemporary Western twist, Amrapali jewels delicately balances traditional Indian artisanal design with a modern touch.

Amrapali has an extensive heritage of creating bespoke pieces based around unique coloured gems – an increasingly popular customer demand. As well as introducing lesser-known stones, the Gem Bar will be an opportunity for Arcade clients to discover more about their origin, colour and value.

Rajiv Arora and Rajesh Ajmera – Founders of Amrapali Jewels say, ‘ We’re delighted to be launching our Amrapali boutique and the elegant Gem Bar in Mayfair’s world-renowned shopping arcade. Burlington Arcade is an ideal destination for our brand, as both value culture, history and heritage with contemporary appreciation. We are excited to welcome shoppers to our boutique from January.’

+44 (0) 207 584 4433

House of Cashmere

House of Cashmere has become a destination for luxury knitwear thanks to its carefully edited selection of pieces from leading cashmere makers including Johnstons of Elgin, Alan Paine and Doriani.

The offering in-store spans shawls, scarves and sweaters, as well as sumptuous coats and a unique range of ultra-light cashmere-silk blend pieces.


Luxury swimwear brand Vilebrequin was founded in Saint Tropez in 1971, and the style and spirit of the French Riviera continues to inspire the brand today.

The uncompromising cut of the men’s classic Moorea swim shorts remains virtually unchanged, while its fast-drying, tear-resistant Italian polyamide means each piece will last a lifetime.

Vilebrequin is rooted in family values and launched its father-and-son concept in 1995. It fast became a hallmark of the brand and a mother-and-daughter line was soon added too.
The Burlington Arcade boutique offers the full collection, from men’s, women’s and children’s swimwear to polo shirts and sunglasses. It also offers exclusive prints, as well as a repair service.


We have implemented safety measurements in our Burlington Arcade store to ensure the safety of our customers.


– Hydro-alcoholic gel will be provided. We will invite all our customers to disinfect their hands to be placed on the table nearest to the front door. The second bottle is dedicated to our sales teams, and should be placed in the stockroom, and at the till point.

– Surgical masks FFP1 are to be worn all day by our sales teams. These masks will be changed every 4 hours. We kindly request that our customers wear masks as well (even if their’s are made of fabric, or scarves).

– Disposable gloves for the sales team will be worn when they touch products worn by customers.

– Anti-virus disinfectant bottles (or wipes) respecting EU 14476 norm & disposable hand towels will be used to clean all surfaces touched by each customer: door handle, fitting room stool & hooks, cash desk counter, pin-pad.

– Plexiglass shields will be installed on the cash desk and create a physical separation between staff and customer. Even though this measure is not mandatory so far, we believe it will provide more confidence and trust to our sales team and customers.

– In order to respect social distancing, depending on the size of each store in sqm, a maximum number of people can be present at the same time and respect 1.5m distancing. We have calculated maximum of 4 people can be in our store including staff.

– We will encourage contactless payments, and if payment by cash, a thorough cleaning of hands after transaction will be requested.

– We will encourage store doors to be kept open, to avoid customer contact.

– Regular ventilation of the store to refresh air, and regular deep cleaning at least twice a day will be requested.

We look forward to welcoming you back.


One of the longest-standing tenants of the Burlington Arcade, N.Peal was born in 1936 as a haberdashery store.

It started selling luxury knitwear after founder Nat Peal discovered a source in the Shetland Islands, where he was stationed during the Second World War. By the 1950s, Peal was considered Britain’s ‘King of Cashmere’, with customers including Sophia Loren, Marilyn Monroe and Princess Grace of Monaco.

Today, N.Peal sources its cashmere from sustainably run farms in Mongolia, and the Burlington Arcade flagship is a three-level showcase for the men’s, women’s and homeware collections. It also offers a bespoke service through which customers can have their chosen design hand-knitted to order.

In addition to many high profile customers, N.Peal are also an official James Bond partner and their sweaters have been worn by the secret agent in the films Skyfall, Spectre and No Time To Die. These featured styles are available in the Burlington Arcade store where you can learn more about the collaborative process of creating pieces for 007.


Edinburgh-based Strathberry’s luxury leather goods are distinctive for their clean lines and a signature bar closure, inspired by the sheet music folios carried by musicians

Modern classics in contemporary tri-colour combinations have made it a favourite with the Duchess of Sussex and Lady Gaga.

he brand was founded in 2013 by husband-and-wife team Guy and Leeanne Hundleby and each piece is handcrafted in Spain by artisans using the finest materials. Regular collaborations with tastemakers from across the globe result in covetable limited-editions that regularly sell out.