Store Boutique: Fragrance & Beauty

The Barber at Atkinsons

An homage to Atkinsons’ dandy heritage, the barber beneath its Burlington Arcade flagship is one of London’s most exclusive secrets.

The intimate space is run by Italian-born Umberto Fiorilla, a tastemaker in his own right with a devoted following.

Beard trims and wet shaves are done using Atkinsons grooming range, naturally. Services also include haircuts and blow-dries for women.


Penhaligon’s has scent down to a science. The British perfume house, which was opened in the 1870s Mayfair by Cornish barber William Penhaligon, is known for innovative fragrances that tell a story, and its experts continue to reference the founder’s recipe books today.

The company still sells Penhaligon’s first ever fragrance, Hammam Bouquet, inspired by the scent of a nearby Turkish bath, as well as Blenheim Bouquet, created for the Duke of Marlborough. It also holds two royal warrants, supplying both the Duke of Edinburgh and the Prince of Wales.

The Burlington Arcade store offers engraving, a private fragrance profiling experience and a custom blending service.

Frédéric Malle Editions de Parfums

Editions de Parfums Frédéric Malle stands for the expertise and integrity of the perfume trade by creating perfumes on the basis of total creative freedom and the nurture of quality.

As an editor-figure to the world’s greatest perfume designers, always pushing them to transcend their creative limits, Frédéric Malle’s vision of perfumery is absolute: its standard of quality must remain uncompromised, and its creativity, unbiased.

Having grown up in a family of perfumers to whom perfume was an expression of character and individual elegance, Mr. Malle’s vision of perfume is not only extensive, but also personal. His deep appreciation and flair for everything aesthetic has fashioned a new face for the perfume industry.

His Burlington Arcade boutique is a temple to fragrance. Featuring innovative smelling columns and refrigerated armoires, it is designed for complete concentration on oneself and one’s perfume identity. In the two-floor suite, you are invited to discover the collection as though Mr. Malle’s own personal guest.

Code 8

Code 8 is a new cosmetics brand designed to simplify the way we wear makeup.

Its high-performance, long-lasting formulas are developed around the concept of buildable colour, and the tightly edited product range has been curated with all skin tones in mind.

The brand’s Burlington Arcade pop-up includes a Colour ID lab, where you can create your own bespoke lipstick, as well as makeup artist and brow grooming services.

To book an appointment, call the store or email


Once described as “that marvellous perfume shop with the most terrifying bear”, James Atkinson and his ursine sidekick founded Atkinsons in Mayfair in 1799.

He fast became society’s perfumer of choice, with clients that counted Queen Victoria, Napoleon and Beau Brummell.

Today, Atkinsons remains one of the UK’s oldest perfume houses and the Christopher Jenner-designed Burlington Arcade flagship pays homage to its dandy heritage with a traditional barber shop and hairdresser on the lower ground level and a by-appointment salon on the first floor.

Roja Parfums

Hailed by GQ as ‘the greatest nose in the world’, Roja Dove creates unapologetically luxurious fragrances.

The celebrated British perfumer works with rare and coveted ingredients including Rose de Mai, Jasmine de Grasse and natural Ambergris, and each scent comes in a bottle topped with a Swarovski-encrusted, 24-carat gold-coated cap, presented in a handmade, silk-lined box.

Roja believes that perfume is an intimate thing and his Burlington Arcade boutique was designed to be the antithesis of a department store experience. There is a private salon upstairs and every member of staff is personally trained by Roja himself. The patchouli-laden ‘51’ fragrance is an homage to the prestigious location.