Store Boutique: Fragrance & Beauty


Penhaligon’s has scent down to a science. The British perfume house, which was opened in the 1870s Mayfair by Cornish barber William Penhaligon, is known for innovative fragrances that tell a story, and its experts continue to reference the founder’s recipe books today.

The company still sells Penhaligon’s first ever fragrance, Hammam Bouquet, inspired by the scent of a nearby Turkish bath, as well as Blenheim Bouquet, created for the Duke of Marlborough. It also holds two royal warrants, supplying both the Duke of Edinburgh and the Prince of Wales.

The Burlington Arcade store offers engraving, a private fragrance profiling experience and a custom blending service.


We understand that customers will be cautious when returning to the retail environment. Therefore we have implemented all the necessary measures to ensure customer and store team member safety is paramount.

We have created a Penhaligons Public Information Video. This is a health and safety video detailing the measures that we have implemented within our stores. We have of course added a Penhaligon’s touch and this will be shown on instore screens and across our social platforms.

The link below contains the full video and broken out into each measure.

Penhaligons Public Information Video

Code 8

Code 8 is a new cosmetics brand designed to simplify the way we wear makeup.

Its high-performance, long-lasting formulas are developed around the concept of buildable colour, and the tightly edited product range has been curated with all skin tones in mind.

The brand’s Burlington Arcade pop-up includes a Colour ID lab, where you can create your own bespoke lipstick, as well as makeup artist and brow grooming services.

To book an appointment, call the store or email

Roja Parfums

Hailed by GQ as ‘the greatest nose in the world’, Roja Dove creates unapologetically luxurious fragrances.

The celebrated British perfumer works with rare and coveted ingredients including Rose de Mai, Jasmine de Grasse and natural Ambergris, and each scent comes in a bottle topped with a Swarovski-encrusted, 24-carat gold-coated cap, presented in a handmade, silk-lined box.

Roja believes that perfume is an intimate thing and his Burlington Arcade boutique was designed to be the antithesis of a department store experience. There is a private salon upstairs and every member of staff is personally trained by Roja himself. The patchouli-laden ‘51’ fragrance is an homage to the prestigious location.